Management Team

Livio Leadership

A letter from Livio’s CEO, Jake Sigal

Jake Sigal, Livio Radio founder & CEO

Bolstered by a $10,000 loan from his parents and driven by a passion for music, Jake Sigal founded Livio Radio in 2008 in the guest bedroom of his home in Ferndale, Mich. Three years later, Sigal, still just 30 years old, stood established not only as Livio’s CEO but as a visionary and an innovator in the world of consumer electronics. More than 20 successful products available on the market by 2010 bore his proverbial creative signature.

Prior to launching Livio, Sigal paid the bills by working as a professional DJ and a product developer for Numark, where he invented the original ION USB turntable, designed to convert sound from vinyl records to CD or MP3 format. He was also listed as the co-inventor of the iDJ, an iPod-based mixing console.

Sigal’s career path eventually led to Metro Detroit, where he worked as a product line manager for Delphi’s Consumer Electronics group and was responsible for producing XM-brand satellite radio products.

Sigal earned a master’s degree in engineering from Ohio University and currently sits on the university’s Russ College of Engineering Board of Advisors. He is also a board member of the Consumer Electronics Association (CEA) Small Business Council.

When he’s not traveling, wheeling and dealing on his iPhone, or tinkering with gadgets, Sigal enjoys being active. He can be found mountain biking, playing hockey, and bumpin’ the bass from the DJ booth in and around the city of Detroit in his spare time.

For more about Jake’s innovations and the passion for music that drives him, check out his blog at http://jakesigal.com/blog/ or follow him on Twitter (@jakesigal).

Massimo Baldini, Livio Radio President

Massimo Baldini brought more than 15 years of experience with him when he partnered to form Livio Radio in 2008. As Livio’s president, Baldini called upon his expertise in brand management, product development and business operations to help guide the company’s early innovative ventures.

With a proven record of success managing the product development and profitability of existing product lines in both Europe and the United States, Baldini has effectively developed new businesses at four Fortune 100 companies and a privately held start-up.

His experience covers product lines ranging from appliances to satellite radios, and a list of recognizable brands, including Whirlpool, Kenmore, Delphi, and Eastman Outdoors.

Baldini’s experience in leading operations and marketing while understanding the needs of consumers and investors make him a key component for successful products and programs at Livio Radio.

Massimo holds an MBA from the University of Chicago and a master’s degree in engineering from Italy’s University of Genoa.

When he’s not dueling with Sigal in office foosball competitions or making magic happen at Livio you can find Baldini with his family, rooting on his favorite football (which is Italian for “soccer”) team or maxin’ and relaxin’ on the beach.